Oli Russell-Cowan

Oli Russell-Cowan

The concept for Rad Season came about when I was trekking around Latin America. I found it difficult to find cool events and festivals going on that were a bit different and had an element of adventure and general radness to them. I knew that there was always something rad worth going to somewhere in the world, but there was no single platform bringing them together for like-minded people. With over 15 years experience in international business development, spanning multiple industries including action sports, events, media, digital, ICT, travel and tourism, I decided to combine them all with Rad Season.

Bob Haro Freestyle BMX, Haro Bikes, Haro design
Bob Haro, the Father of Freestyle BMX Bob Haro grew up in Southern California riding motocross, surfing and skateboarding. When he ran out of money to continue racing dirt bikes he turned to BMX. Drawing was Bob's first passion and started illustrating for BMX magazines and brands. He became the…
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Graham Jarvis Hard Enduro rider
Graham Jarvis, the Most Decorated Extreme Enduro Rider of All Time.  Graham Jarvis started competing in trial motorbike competitions when he was only 10 years old. He went on to win the Scottish Six Days Trial four times, the Scott Trial nine times and the British Trials Champion five times.…
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Hans Rey Extreme Mountain Biking
Hans Rey is a Former Trials World Champion, Pioneer of Extreme Mountain Biking and one of the Original Action Sports Content Creators Hans 'No Way' Rey grew up in Germany and started riding bikes at an early age. He became the Trials World Champion and competed in mountain biking events…
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Brandon Lowery CEO USA Surfing
Brandon Lowery Appointed Interim CEO of USA Surfing As part of ASC Action Sports + Culture, Oli Russell-Cowan spoke to Brandon Lowery the new CEO of USA Surfing. With over 15 years of experience in developing athlete-centric initiatives, training facilities, and real estate projects around the world, Brandon's expertise is…
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Matt Pritchard, skateboarder, dirty sanchez star, vegan, chef, endurance athlete, ironman
Matt Pritchard, Former Pro Skateboarder, Dirty Sanchez Star turned Vegan Chef and Extreme Endurance Athlete Matt Pritchard started skateboarding at 15 in Cardiff, Wales. He was instantly hooked and all he wanted to do was skate. Hanging out with mates, skating and pranking each other turned into the skate video…
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Jim Kempton surf media legend, author and publisher
Jim Kempton, Author and Former Editor and Publisher of SURFER Magazine, Marketing Executive at Quiksilver, Billabong and current President of the California Surf Museum Jim Kempton started surfing when he was a kid in Guam where his parents were working as civil servants. He moved to California for high school…
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Ingrid Backstrom Freeskier
Ingrid Backstrom, Professional Big Mountain Freeskier, Mum and Ski Industry Game Changer    Ingrid Backstrom started skiing at 4. Her parents were on the volunteer ski patrol at Crystal Mountain outside Seattle. They would camp every weekend in the parking lot in their 1954 bookmobile turned RV. Ingrid went on…
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Bjorn Dunkerbeck Windsurf Champion and speed record holder
Björn Dunkerbeck, 42 Time Windsurf World Champion and Windsurf Speed Record Holder Björn Dunkerbeck's parents fell in love with windsurfing in Denmark. They decided to move to Gran Canaria when Björn was 8 and opened the Dunkerbeck Windsurf Center where he learnt. His mother competed and was 2nd in the…
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Nick Uricchio co-founder Semente Surfboards
Nick Uricchio, Co-Founder of Semente Surfboards in Ericeira, Portugal Nick Uricchio grew up in Connecticut and moved out to Arcadia, California when he was 10. His Grandfather got him into scuba diving and skin diving. At 15 in high school he started surfing with friends at Huntington Beach.  After finishing…
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