Oli Russell-Cowan

Oli Russell-Cowan

The concept for Rad Season came about when I was trekking around Latin America. I found it difficult to find cool events and festivals going on that were a bit different and had an element of adventure and general radness to them. I knew that there was always something rad worth going to somewhere in the world, but there was no single platform bringing them together for like-minded people. With over 15 years experience in international business development, spanning multiple industries including action sports, events, media, digital, ICT, travel and tourism, I decided to combine them all with Rad Season.

cool things to do in vienna, climbing, mountain biking and wakeboarding
Cool things to do in Vienna away from the tourist traps When I was planning on heading to Vienna for Donauinselfest; the largest free outdoor festival in the world, I didn't know quite what to expect from Vienna. In my head, it was a stiff place famous for its opera…
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Wine Battle in Haro, Spain
Haro Wine Festival: The Wine Battle in La Rioja Driving down from Lisbon, it took around 7 hours until we hit La Rioja. I was particularly excited about heading there for the first time. I spent a third of my life growing up in Spain as my dad moved over…
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rad adventures in the Basque Country
Outdoor Adventures in the Basque Country The last time I was in Biarritz was on my stag do four years ago. The idea was to rent a house in Capbreton in the Landes region in France and go surfing up and down the coast around Hossegor. Heading over in the…
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The Largest Free Open-Air Music Festival In The World When you think of Vienna, what’s the first thing that comes to mind? Maybe it’s the home of the world’s most well-known classical musicians; Mozart and Beethoven; or the Wein Schnitzel? You wouldn’t think that it would host the biggest FREE…
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RAD Review: Wheels and Waves Festival
Surf and Ride at Wheels and Waves Festival in Biarritz I heard about Wheels and Waves festival a couple of years ago when I was researching festivals for Rad that had a mixture of action sports, music and lifestyle. Then when I dug a little deeper, a friend of mine…
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Pro Wall of Deasth rider Donald Ganslmeier
Don Strauss vs. the Wall of Death The Wall of Death has been one of the most daring motorbike stunts for more than a century. You enter through a small door at the base of a large, wooden ‘drum’ and ride inside the death-defying vertical wall. We had a chance…
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Hervé Andre-Benoit FISE Founder
Kicking off more than two decades ago, the Festival International des Sports Extrêmes (FISE) has grown to become the biggest action sports festival in the world! Inspiring action at more than 350 events around the world, the festival regularly welcomes thousands of the best athletes and fans to take part…
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Oli Russell-Cowan and family on Rad Season's Summer Tour
The Summer Tour Continues The first five events of my European Summer Tour was nothing short of a success. Traveling around the world with my family and attending these epic events has really opened the floodgates to what Rad Season is all about. The world’s go-to hub for the best…
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Fise Montpellier 2019 in France
The Disneyland of Action Sports Events After witnessing the madness of Cheese rolling in Copper's Hill Gloucestershire, we set off to Gatwick Airport to fly on over to Montpellier in the south of France. For what can only be described as the largest action sports event in the world, this…
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