Oli Russell-Cowan

Oli Russell-Cowan

The concept for Rad Season came about when I was trekking around Latin America. I found it difficult to find cool events and festivals going on that were a bit different and had an element of adventure and general radness to them. I knew that there was always something rad worth going to somewhere in the world, but there was no single platform bringing them together for like-minded people. With over 15 years experience in international business development, spanning multiple industries including action sports, events, media, digital, ICT, travel and tourism, I decided to combine them all with Rad Season.

Erika "The Viking" Vikander talks about getting on the podium at the Freeride World Tour after coming back from snowboard injury Erika Vikander is an American professional freeride snowboarder, who just took 3rd place in the 2021 Freeride World Tour which was televised on FUEL TV. Growing up in Montana, Erika…
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Danny Bent adventurer, runner and happiness guru
Danny Bent is an Adventurer, Runner, Motivational Speaker and Founder of Project Awesome and One Run  Danny Bent has been voted as one of the 100 happiest people in the UK, he's a runner, entrepreneur and Guinness World Record holder. He used to compete for Great Britain in Triathlon and…
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Natural Selection Tour
Perspective on the Natural Selection Tour with Co-Founders Circe Wallace and Liam Griffin As part of ASC Action Sports + Culture, Oli Russell-Cowan spoke to Circe Wallace (Co-founder and Exec. VP, Action Sports & Olympics at Wasserman) and Liam Griffin (Co-founder & COO) about the Natural Selection Tour. They go…
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Adventures with The Tempest Two
James Whittle & Tom Caulfield otherwise known as The Tempest Two are on a mission to show that ordinary people can achieve extraordinary things James Whittle and Tom Caulfield, two adventurers from London decided in 2015 that they wanted to tackle one of the hardest challenges on the planet. A…
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Nate Menninger American Porter in Everest
Nate Menninger is an Adventurer, Film Producer, Founder of PathFinder Creations and the First Foreign Porter at Everest Growing up in Boston, Nate Menninger was lucky enough to travel from a young age. He studied at the University of Virginia and played Varsity level Lacrosse. At 20 years old as…
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Mark Sperling ceo and founder of Group Y
Mark Sperling is an Entrepreneur, Co-Founder of Group Y and Super Connector within the Action Sports Industry Growing up in San Diego, Mark Sperling was immersed in surf and skate culture from an early age. He got into the music scene and started promoting concerts at the University of California,…
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Wade Holland Adventure Personality and content creator
Wade Holland Bringing the Stoke!  Growing up in Montana, Wade Holland was a competitive freestyle mogul skier for many years and has always been involved in the adventure world as an athlete and behind the scenes. After winning TNT’s adventure reality show, 72 HOURS Wade built his own content creation…
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Red Bull X-Alps flying high in the Alps
Meet the World’s Toughest (and wildest) Adventure Race: The Red Bull X-Alps 2023 There are not many adventure races that cross over 1,000km of mountain terrain, journey through five countries and last for two weeks. But then, the Red Bull X-Alps is not your average race. Taking place every two…
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Matt Barr Looking Sideways Action Sports Podcast
Matt Barr is a journalist, business owner, podcast creator and host of the Looking Sideways Podcast Growing up in the UK, Matt has been involved in action sports media since the mid 90's. He became the Editor of Whitelines Snowboarding Magazine and was writing about snowboarding, skateboarding and surfing as…
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