Liquid Death Murdering Your Thirst with Steve ‘Stix’ Nilsen

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Liquid Death Stone Cold Mountain Water VP of Marketing Steve Nilsen

In the next episode of the Rad Season Podcast Oli Russell-Cowan chats to Stix otherwise known as Steve Nilsen the Vice President of Lifestyle Marketing at Liquid Death Mountain Water.

Stix started his career off in the world of action sports at Airwalk as a Snowboard Boot Developer then Snow Division Manager. He then went on to be Sports Marketing Manager at Red Bull followed by creating the Lifestyle Marketing program for Pabst Brewing Company pushing the limits on creative branding. He is now VP Lifestyle Marketing Liquid Death canned water taking the drink to the action sports, music and lifestyle segments. Liquid Death Water is canned water from the Austrian Alps that debuted January of 2019. With savvy marketing campaigns they have gone full throttle in the CPG space and beyond. 

Tune in to find out how Stix started his career in action sports, his journey in marketing and what future projects he has in the mix. 

Watch the live chat on Tuesday, November 10!

International times:

9am USA Pacific Time
12pm USA Eastern Time
5pm UK
6pm Central Europe

Watch the live episode on Rad Season’s YouTube channel or Facebook Page.

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Oli Russell-Cowan

The concept for Rad Season came about when I was trekking around Latin America. I found it difficult to find cool events and festivals going on that were a bit different and had an element of adventure and general radness to them. I knew that there was always something rad worth going to somewhere in the world, but there was no single platform bringing them together for like-minded people. With over 15 years experience in international business development, spanning multiple industries including action sports, events, media, digital, ICT, travel and tourism, I decided to combine them all with Rad Season.


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