Jake Hayes Dickies Skate Collection

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Sarah Crockett, Global Chief Marketing Officer at Dickies and Jake Hayes, Dickies Skate Team Member Discuss Dickies Evolution in Skateboarding

Sarah Crockett is the Global Chief Marketing Officer at Dickies, a workwear brand that recently celebrated its centennial anniversary. She has an impressive background in the outdoors and action sports industry, having previously worked as the Chief Marketing Officer for Burton Snowboards and Backcountry. Her focus at Dickies is on reaching the next generation of consumers and continuing the brand’s plans for globalization.

Jake Hayes is a member of the Dickies Skate Team and an Australian expat living in Los Angeles. He’s a renowned skateboarder with accolades including Australian Skater of the Year and World Record Holder for Highest Ollie. Jake’s personal style and pro skate capsule are heavily influenced by 90s streetwear, hip hop, and New York culture. His signature collection with Dickies was launched in March and is a tribute to the skate community that welcomed him with open arms. The collection is inclusive and designed to make anyone who wears it feel comfortable and look the way they want to.

Dickies is reaffirming its commitment to its workwear roots and looking to shape the future of the next 100 years. The brand is available in over 100 countries and has grown to represent a global community of people who have taken inspiration from the traditional world of work and made it their own. Sarah’s expertise in driving marketing innovation for strategic business growth at a global scale is expected to help accelerate Dickies’ business through a digital-first mindset as they look to deepen their relationships with consumer communities globally.

Sarah Crockett and Jake Hayes Rad Season Podcast Episode

You can follow what Jake Hayes is up to on Instagram jakehayes and check out his collection:

:Those in the US go to Dickies.com and in Europe head to Dickieslife.com

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Oli Russell-Cowan

The concept for Rad Season came about when I was trekking around Latin America. I found it difficult to find cool events and festivals going on that were a bit different and had an element of adventure and general radness to them. I knew that there was always something rad worth going to somewhere in the world, but there was no single platform bringing them together for like-minded people. With over 15 years experience in international business development, spanning multiple industries including action sports, events, media, digital, ICT, travel and tourism, I decided to combine them all with Rad Season.


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